Monthly Archives: June 2012
Advances in our digital print technology and the personal customer service we have always given, has seen a growth market in business organisations producing self-published ‘vanity’ Magazines, Information Guides and even books!
Many organisations from M&S to Asda have produced Magazines which they send to their existing and potential customer base as well as promoting pick up in store. Lots of product brands pay for advertising in them and discount vouchers are offered. Editorial features such as cooking recipes and Fashion add to the appeal. There is nothing to stop SME’s developing something as creative for their markets and using it across marketing channels offline and online.
Information Guides are also being published by printers such as our own in greater numbers. These guides are usually given away free but many organisations put on a price and ISBN numbers so that they can be sold through Amazon etc.
Some more established organisations who have a long and historic past are even self-publishing a Book which is not only being offered to customers as an incentive but again are also being sold on the open market. Some organisations even turn their Blogs into Books!
This form of ‘Educational Marketing’ is about positioning your business as an ‘Advisor’ and ‘Information giver’ as well as building trust and credibility with your customers.
Our view is that printing services both online and offline is no longer just about choice, price and convenience it is also about everything else that businesses look for from any suppliers: the right product, at the right time and a professional experience. Self- Publishing is another printing service that we can help today’s dynamic organisations gain valuable market share.
We thought our new online printing company and digital print services were up to date with technology but the Israeli technologist/entrepreneur Benny Landa, the guy who essentially invented digital printing has now invented ‘Nanography’. This new printing technology is absolutely mind blowing.
In the past, commercial printers and therefore clients had to choose between the versatility and short-run economics of digital printing and the low cost-per-page and high productivity of offset printing. Now they can have both.
At the core of the new print system is an ink invented by Landa and his team. It’s made up of pigment particles only tens of nanometers in size (a human hair is about 100,000 nanometers wide). The resulting printed images are sharper, glossier and richer than anything else that comes out of a printer. The system also prints on a vast range of surfaces including uncoated paper, recycled carton, newsprint, and plastic packaging films, all without requiring any kind of pre-treatment or special coating.
Spot On Design & Print and Spot On Print Shop printing companies offer both digital and offset printing services. Digital printing, which lets us all print directly from a computer file, was essentially invented by Landa about twenty years ago. His Indigo machine was the world’s first commercially viable digital printer.
He sold out to Hewlet Packard in 1990 for something like a billion dollars. Today, three out of every four digital printing presses in the world, offering print and online print services, are made by Hewlet Packard.
Digital printing allows almost anyone to generate high-quality promotional material from leaflet print to business card printing to printing posters and brochure design print with colour photos. It has come to be seen as the best option for Marketing, Advertising and Promotional prototypes, individual copies and short-run jobs. Traditional offset printing using metal plates remains the preferred method for printing large runs, meaning five thousand copies or more.
The Landa W10 Nanographic Press got a demonstration run at the Print industry trade-show Drupa, last month in Dusseldorf and the first “nanotech” printers are likely to be ready for sale next year, but for now we’ll keep going the old fashioned way with digital and offset!
E-commerce is hotter than ever with consumer spending increasingly shifting online. But, businesses are also changing their purchasing habits and are looking to save both time and money by purchasing online.
Enter Spot On Print Shop, the new online purchasing site of Spot On Design & Print who have been based in the North West for over 5 years. “E-commerce is no longer just about choice, price and convenience” suggests Managing Director, David Leake “it is also about everything else that businesses look for from any suppliers: the right product, at the right time and a professional experience”.
Fast Track Online Print Service
The new site is designed to be a fast track way to purchase and manage all printed material for businesses. It provides the opportunity to place print orders online at any time of the day or night, seven days a week.
There is total transparency. Businesses can simply specify print requirement from the extensive options available, add to a shopping basket and then click to upload artwork. Payment is made by Debit/Credit card on the secure Sage Pay facility. Spot On will then acknowledge receipts of your order and payment by e-mail and all print orders will be delivered direct, free charge in most cases
“Even if businesses have no artwork ready to upload” adds David, “we can provide design, copywriting and photographic facilities. Just contact us with ideas and requirements, we’ll go through everything with you and work with you to develop your ideas into high quality printed material.”
The launch of the facility in Cumbria & Lancashire offers businesses from start up’s to established companies the means to produce quality printed marketing and business material at competitive prices from the comfort of their own premises.
For further information just visit the Spot On Print Shop or call the team on 01253 603530.