Monthly Archives: November 2012

30 
Nov

Political Printing is on the increase!

Printers in BlackpoolThe UK Commercial printing industry has seen an increase in the use of printed promotional and informational material from the Government, Political Parties and Local Councils!

Used most notably in direct mail, but also in wide-format signage and specialty printing like newsletters, voting forms  transactional letterheads and even lawn signs!

Political Printed Material

Political printed material such as ballots and registration forms such as the recent ‘Police Commissioners’ election, proved a welcome increase for the trade. Political direct marketers may be even linking political mailers to mobile apps or mobile landing pages via QR codes!

Print Services for Government & Local Authority

Please contact us if you would like to know more about how we can help Local Government, Local Authorities, Councils and/or Political Offices to produce Political Printed Marketing material

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Published Date: 30th November 2012
Category: Printing Industry News
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29 
Nov

Printed Business Cards – More Effective Than Social Media?

In a recent study by Ipsos Mori, Printers in Blackpoola leading market research company in the UK and Ireland, a survey found that small business owners still place a high value on traditional forms of networking. Printed Business Cards for example generated a greater return on investment than social media and that over 25% of those surveyed said they acted as their most vital marketing tool!

Printed Business Cards do the trick!

Modern online techniques without a doubt help to spread the word about business, but evidence still suggests that old fashioned methods, such as printed business cards can still be effective!

Please contact us if you would like to know more developing and producing creative printed Business Cards and Promotional Marketing material!

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Published Date: 29th November 2012
Category: Business Cards
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16 
Nov

B2B Printing refreshes the parts online cannot!

Did you know that one of the largest onlinePrinters in Blackpool companies in the world, Google, use B2B printing in the form of Direct Mail! Google turned to direct mail when it wanted to target 5m B2B customers in 45 countries and to transactional printing on invoices and statements for users of Google Adwords in the USA.

Printed Marketing Works!

More people pay attention to paper than e-mail and printed marketing material continues  to be used in innovative ways in the business world!

Creative Marketing Experts

Please contact us if you would like to know more developing and producing creative printed POS and Promotional Marketing material!

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Published Date: 16th November 2012
Category: Promotional Marketing Material
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14 
Nov

Why people are drawn to print!

Creative POS Marketing MaterialIt’s a scientific fact! Because printed material is a ‘touch based’ medium, it generates a physical response which scientists have proven to increase attention, engagement and retention!

POS & Promotional Marketing Material

Please contact us if you would like to know more about how we can help you maximise this scientific fact through the development of creative printed POS and Promotional  Marketing material!

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Published Date: 14th November 2012
Category: Point of Sale Marketing
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05 
Nov

SALE! SALE! SALE!

Spot On Printers in BlackpoolU.K. retail sales rose to a four-month high in October as consumers shrugged off concerns about the state of their finances to spend more freely in the shops last month, according to the CBI.

It was the strongest retail sales growth since the summer coupled with a belief among shops and stores that business in November would also be brisk.

Prepared for your Christmas Marketing?

So are Retailers prepared for the Christmas, Boxing Day and New Year Business?  The opportunities are here to promote your businesses and take advantage of any increasing consumer confidence in the lead up to and beyond the Christmas and New Year trade.

It’s not too late! To talk to us about Promotional Marketing material, so act now!

Please contact us if you would like to know more about how we can help you maximise your Christmas, New Year and all round retail trade through creative printed POS and Promotional Marketing material!

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Published Date: 5th November 2012
Category: Printers in Blackpool
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02 
Nov

Driving Success!

Car Dealership Marketing

This September 2012 saw new car Colour Printed Postersregistrations up 8.2% according to the latest figures released today by the Society of Motor Manufacturers and Traders (SMMT). “The important September plate change market outperformed expectations with new car registrations increasing more than 8% on last year to 359,612 units,” said Paul Everitt, SMMT Chief Executive.

Printed Marketing Material

Spot On Design & Print have seen this tentative return of consumer confidence with more and more Car Dealerships developing printed marketing material for outdoor and indoor promotion and leaflets for direct mail. Many of the dealerships not only highlight new car models but also the latest fuel efficient technologies.

For example, we’ve just printed a series of A1 size (23.5’’ x 33’’) large posters for indoor promotion for one of our local BMW dealership (see image above)

So if you’re a Car Dealership wanting to promote you’re new models and brands, are you prepared to grasp the opportunities of an economic upturn?

Please contact Spot On Design & Print if you would like to know more about how we can help you maximise your Marketing & Sales and develop your trade through creative printed Marketing material!

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Published Date: 2nd November 2012
Category: Online Printing Service