The postcard dates back to 1840 and has long been used as printed marketing material for holidays, as a souvenir or as a promotional tool in direct marketing campaigns. Nowadays not many people send postcards through the post, but there’s more to postcards than meets the eye and it’s fighting back as an invaluable printed marketing tool!
Creative Print for B2B Businesses
Many of our B2B customers are using postcards to promote their products and services and using them in innovative and creative ways. Fashion Retailers have developed them as collectable cards for seasonal collections with discount details on the back. Restaurants have used them to promote recipe’s. We have produced postcards with magnetic backs and have added value by printing QR codes which link the card to online services through use of a smartphone reader app.
With short runs available the possibilities offer huge potential for creative printed material. Remember just like social media, the humble postcard is open for everyone to see and so communicates with everyone it comes into contact with.
So contact us if you would like to know more about developing, designing and printing postcards for your marketing campaigns!