Tag Archives: printing
Speciality printed products are proving a successful way to differentiate businesses in a highly competitive market! Unusual textures, embossed papers, die cut, folded, video brochures, unusual shapes and sizes are all helping to make businesses stand out in the crowd.
Novel Printed Marketing Ideas
Digital printing is giving businesses new opportunities to engage and motivate their customers! so
Please contact us if you would like to discuss any unusual or specialist printed products for 2103!
Even more ‘Pop Up’ shops are due in the run up to Christmas! With empty high street sites available across the country many businesses are seeing an opportunity and using it as part of their strategic planning during the year!
Christmas Printing Services
This on-going trend is helping the printing industry as many savvy ‘Pop Up’ retailers are purchasing their seasonal Point of Sale (POS) marketing material print with more advanced lead times each year!
Please contact us if you would like to discuss short runs and 24 hour turnaround on POS marketing material for this Christmas and Christmas 2013!
In the ‘want it now’ culture of business and consumer demands, everyone wants things almost instantly and with the continuous development of technology they usually get what they demand!
The printing industry is no different! It wasn’t too long ago that turnaround times for print jobs was a few weeks – now with the emergence of digital printers it can be down to a few days, if not even a few hours on some occasions!
Emergency Print Service!
Here at Spot On Design & Print we in effect operate an ‘Emergency Service’ providing fast turnaround digital printing and fast next day delivery or collection (subject to your requirements) Many people use this service on a regular basis as opportunities arise in their markets. There’s also the on-line, Spot On Print Shop website which allows fast turnaround if you have ‘ready to print’ artwork.
Please contact us if you would like to know more about fast turnaround printing and delivery of your printed marketing and stationary material and how we can help you save money and time on all your print requirements!
The 2012 Paralympic Games are here this week! And it’s an opportunity to highlight all the hard work done by UK & International Charities who work and support people with disabilities!
Marketing for Charities
Charities are finding things hard in this recession and focus on austerity with many suffering cutbacks to their funding. Many businesses forget that it’s important for Charities to also market themselves and develop printed marketing material to attract and promote to their audiences and so raise vital funds.
Spot On Design and Print work with many Charities and by offering them discounted rates and taking up some of the causes for our own company fundraising projects during the year. Perhaps many more business organisations could do the same and help our Charities survive and grow.
Please contact Spot On Print in Blackpool if you would like to know more about how we can help Charities to promote themselves and raise awareness of their causes through creative printed marketing material.
The Olympics are sadly over (but the Paralympics are almost here!) and apart from the fantastic spectacle and great success on the sports field it was also a great promotion of the ‘power of print’ and the Printing Industry.
The Olympics used innovative printed marketing material to promote, inform, educate and enthuse consumers all over the country. From outdoor to indoor from large posters and signs to tickets and leaflets, the event was a huge success for the effectiveness and the ‘power of print’
Please contact Spot On Design & Print if you would like to know more about developing, designing and printing marketing and promotional material for your marketing campaigns!
The postcard dates back to 1840 and has long been used as printed marketing material for holidays, as a souvenir or as a promotional tool in direct marketing campaigns. Nowadays not many people send postcards through the post, but there’s more to postcards than meets the eye and it’s fighting back as an invaluable printed marketing tool!
Creative Print for B2B Businesses
Many of our B2B customers are using postcards to promote their products and services and using them in innovative and creative ways. Fashion Retailers have developed them as collectable cards for seasonal collections with discount details on the back. Restaurants have used them to promote recipe’s. We have produced postcards with magnetic backs and have added value by printing QR codes which link the card to online services through use of a smartphone reader app.
With short runs available the possibilities offer huge potential for creative printed material. Remember just like social media, the humble postcard is open for everyone to see and so communicates with everyone it comes into contact with.
So contact us if you would like to know more about developing, designing and printing postcards for your marketing campaigns!
Every day, week or month, millions of statements, invoices and cheques are printed throughout the world. Recent studies have shown that, on average, a consumer will spend forty two and a half seconds reviewing a bill. That’s forty two and a half seconds you’ve got to grab a client’s attention.
Enter ‘Transactional Printing’! For 30-40 years invoices and statements have retained their general appearance; black print, columns of numbers and a bill at the bottom. Besides having minor changes in layout, transactional documents have never undergone any dramatic changes.
Typically, documents of any kind have a lot of unused white space, and in recent times businesses are seeing the potential of using this space to include promotional advertising. Marketing departments nationwide are now encouraging the use of ‘Whitespace’ as a valuable tool for self-promotion.
Here at Spot On we’ve been at the forefront of advising our print customers to develop and produce their marketing messages on their transactional printed materials from bills, statements and invoices to payslips, supporting documents and salary slips.
Contact Spot On Design and Print right now if you would like to know more about developing and printing marketing messages for your transactional printed materials.
While many sectors in print have, in recent years, been stuck in the doldrums, others, such as packaging and large-format, seem to have remained immune to the recession. Smaller print companies such as our own dominate in what is regarded as a profitable market sector. Signs, banners and POS remain staples of SME-led sector. We know ourselves that our business in this sector has improved by 50%.
Many printers that offer a mixture of large-format and other forms of large printed materials such as outdoor banners and pull up exhibition stands, say that wide-format was their most profitable offering. And if that’s not a good reason to get excited about large-format, I don’t know what is!
Commercial printers look to add large format printing as a bolt-on service to broaden their market, or show what’s possible with the latest kit or substrates. Marketers are also very positive over the latest applications. The development of fabrics as a material for use on exhibition stands is proving increasingly popular and vehicle wrapping is a visually striking and innovative implementation. Contact us for further information on large-format printing.
Advances in our digital print technology and the personal customer service we have always given, has seen a growth market in business organisations producing self-published ‘vanity’ Magazines, Information Guides and even books!
Many organisations from M&S to Asda have produced Magazines which they send to their existing and potential customer base as well as promoting pick up in store. Lots of product brands pay for advertising in them and discount vouchers are offered. Editorial features such as cooking recipes and Fashion add to the appeal. There is nothing to stop SME’s developing something as creative for their markets and using it across marketing channels offline and online.
Information Guides are also being published by printers such as our own in greater numbers. These guides are usually given away free but many organisations put on a price and ISBN numbers so that they can be sold through Amazon etc.
Some more established organisations who have a long and historic past are even self-publishing a Book which is not only being offered to customers as an incentive but again are also being sold on the open market. Some organisations even turn their Blogs into Books!
This form of ‘Educational Marketing’ is about positioning your business as an ‘Advisor’ and ‘Information giver’ as well as building trust and credibility with your customers.
Our view is that printing services both online and offline is no longer just about choice, price and convenience it is also about everything else that businesses look for from any suppliers: the right product, at the right time and a professional experience. Self- Publishing is another printing service that we can help today’s dynamic organisations gain valuable market share.
We thought our new online printing company and digital print services were up to date with technology but the Israeli technologist/entrepreneur Benny Landa, the guy who essentially invented digital printing has now invented ‘Nanography’. This new printing technology is absolutely mind blowing.
In the past, commercial printers and therefore clients had to choose between the versatility and short-run economics of digital printing and the low cost-per-page and high productivity of offset printing. Now they can have both.
At the core of the new print system is an ink invented by Landa and his team. It’s made up of pigment particles only tens of nanometers in size (a human hair is about 100,000 nanometers wide). The resulting printed images are sharper, glossier and richer than anything else that comes out of a printer. The system also prints on a vast range of surfaces including uncoated paper, recycled carton, newsprint, and plastic packaging films, all without requiring any kind of pre-treatment or special coating.
Spot On Design & Print and Spot On Print Shop printing companies offer both digital and offset printing services. Digital printing, which lets us all print directly from a computer file, was essentially invented by Landa about twenty years ago. His Indigo machine was the world’s first commercially viable digital printer.
He sold out to Hewlet Packard in 1990 for something like a billion dollars. Today, three out of every four digital printing presses in the world, offering print and online print services, are made by Hewlet Packard.
Digital printing allows almost anyone to generate high-quality promotional material from leaflet print to business card printing to printing posters and brochure design print with colour photos. It has come to be seen as the best option for Marketing, Advertising and Promotional prototypes, individual copies and short-run jobs. Traditional offset printing using metal plates remains the preferred method for printing large runs, meaning five thousand copies or more.
The Landa W10 Nanographic Press got a demonstration run at the Print industry trade-show Drupa, last month in Dusseldorf and the first “nanotech” printers are likely to be ready for sale next year, but for now we’ll keep going the old fashioned way with digital and offset!